Business Plan

Business Plan
:
Clothing Paradise

Details of the business

We are starting an online blogshop called ‘Clothing Paradise’. This blogshop are own by 5 young and vibrant guys and girls. Clothing Paradise mainly sell clothes for both sexes. We are using the latest communication way which is through internet as most of the people are using it now. We are using bidding as the main way to buy the clothes as this method are rarely use by others.

Personal Details

The reasons why we are opening a shop in apparel line is because we, the owners have lots of experience in this line. Louis, Doreen, and Ahnandaa worked in marketing line as sales and marketing executives before therefore they understand customer’s needs more than others. Carmen is an experience web designer and she designed the blog skin for famous Malaysia Blogger, Cheesie. As for Anita, she worked in Resorts World Malaysia as a customer service executive before so she is experience in handling customer’s feedbacks.

Personnel

We are not hiring any workers for our company because we are managing it ourselves and it is an online website.. This will cut down our cost and change it into a profit. A web designer is require to maintain the design of our blog and change it from time to time by following the seasons. This job will go to Carmen as she is an experience web designer. A moderator is require to maintain the whole blog and make sure it is making a progress. This job will be handle by Anita as she have experience in handling different kind of customers.

Product / Service

Our blogshop will be selling second-hand clothes. For example, Polo T-Shirts, Floral Print clothes, Vintage Style, Shorts and many more. Clothes that we will be selling are applicable to all stages of people as there are branded and local brand clothes with reasonable price. Branded clothes for example are Ralph Lauren, Burberry, Forever21, and Lacoste. Local brands that we will be selling are Tropicana Life, Padini, and many more. We will state down all relevant information about our product and shipping fees are require. Terms and conditions will clearly state down all the rules. Meetings can be arrange where payments can be made directly to us (COD – Cash On Delivery). By doing this, customers have trust in us and this will help us to boost up our business. There will be freebies giving out to customers who purchase up to a limit. We will give out selected piece of clothes which is brand new. Customers can leave a comment at the comment column for any enquiries and we will get back to them as soon as possible to let the customers feel that we are serious in dealing the business.

Market

Our target customers are teenagers and young adults (age between 21 - 30) .We find this group of customers focus more on fashion and spend quite a lot of money in this line. According to a research done by Cleo Magazine, teenagers spend 33% of their time in fashion and spend 68% of their pocket money in it. Our main competitors will be other online blogshops. As the clothes that we are selling are brands such as Forever21 that can only be found in the main city, Kuala Lumpur, we will attract youngsters that stays in other states such as Johor and Penang to buy these clothes from us. Although we are selling second-hand clothes, we guarantee the clothes are all in good condition and qualities are better than other online blogshop as our clothes are all original and theirs are mainly from China. By this, we can outstand other competitors and conquer the online blogshop market.

Marketing

To advertise our blogshop, we will use several methods. As we are not opening a physical shop, our advertising methods are more through communication. To start a business, the easiest way to promote it is by introducing it to your family members and friends. Once they are interesting or trust in our products, they will most probably recommend it to their friends who are interesting in fashion. Other than that, we will be advertising in famous blogs such as Kenny Sia or XiaXue. We will also make a fan club in famous site such as Facebook as most of the teenagers nowadays have an account in it and they are our main targets. Linking to forums such as JBTalks or LeLong are also one of our method. Lastly, we will be distributing flyers in selected colleges such as Sunway College and Taylor’s College as they have a lot of young students there.

Premises/ Machinery/ Vehicles

We will register a blogspot through Bloggers. Our address is www.clothingparadise.blogspot.com . This will be our main website to sell our clothes. Reasons why we choose to start a online blogshop are because almost 90% of teenagers nowadays are using internet. Other than that, we don’t need to pay any fees such as rental, utilities bill or government tax so our capital are lower. We will use this money that we save to invest more in our clothes in order to attract more customers. Next, we will not hire any model as we will be the models for our clothes. This will save the cost of hiring models. Picture quality are guarantee good and we will display a few clear pictures of the clothes.

Objectives

Every business starts with a main purpose, which is to earn profit. We hope to earn as much profit as possible by selling our second-hand clothes. Some of the clothes that we are selling are sponsor by our friends or ourselves for free or we bought it from a very low price so we can earn more profit this way. Our products are definitely affordable to all stages with good quality.
The five of us starts this business because we have a little dream since we are young which is to be able to be a boss one day. Now, our little dream finally come true and we will definitely grab this chance to assure that it is successful. Although it is just a blogshop now, we plan to conquer the whole online market in future.
So whenever people wants to shop online, they will think about us

‘ Clothing Paradise’ .