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Question 1
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Question 2
In our opinion, this Honda Civic commercial is very successful and effective as they carry out the message clearly. It is creative that they use a choir group to perform in this commercial as it out stands other commercials. They hum the melody of the car engine, wiper, car break and other sounds made by the new Honda Civic are so fine as if it is real. Other than that, they did not utter a single word throughout the whole commercial, only sound effect was done. This commercial allows the consumers to know the quality of the car without testing it. Just by listening to the sound made by the car, one can identify whether it is a good or bad car. Although this 2-minutes commercial is short, but it is meaningful as they manage to show out every parts and sounds made by the new Honda Civic. We believe that this commercial will certainly attract the attentions from all the car lovers especially those that are interested in Honda vehicles. As Honda's slogan said, It gives us 'The Power of Dream'.